About GroundWork

A better way to find a contractor in Oakland County

GroundWork is a free, local contractor referral service built on a simple idea: homeowners deserve vetted pros and an honest process — not their phone number sold to the highest bidder.

Who we are

What GroundWork is

GroundWork is a residential construction referral service serving Oakland County, Michigan. When you have a project — a new roof, a kitchen remodel, a finished basement, an HVAC replacement — we match you with vetted local contractors, line up 2–3 competing bids, and stay involved through completion. It's free for homeowners. We're paid a referral fee by the contractor, only after you sign a contract, and it's always disclosed upfront.

We're not a national directory and we're not a lead marketplace. We don't sell your contact information to a list of contractors who then race to call you. You work with us, we bring vetted options to you, and you decide — with no pressure and no obligation.

100%Contractors vetted before referral
2–3Competing bids per project
$0Cost to homeowners
4.0★+Minimum contractor rating
Why we exist

Why we built it this way

Finding a good contractor is one of the most stressful things a homeowner does — and the existing options don't make it easier. Big lead-generation sites sell a single request to several contractors at once, so a quick search turns into a week of calls and texts from people you've never spoken to. And once the introduction is made, you're on your own.

GroundWork was built to fix both problems. We do the legwork of sourcing and vetting contractors so you don't have to gamble on a stranger from a search engine. We keep your information private. And we don't disappear after the handoff — we check in while the work is underway and again once it's done. The goal is simple: make hiring a contractor feel less like a risk and more like having someone in your corner.

How we vet every contractor — before they ever see your project

Verify their Michigan license through the state (LARA) and confirm it's current
Confirm they carry at least $1M in liability insurance
Personally call at least three of their past homeowners
Check their Google rating — minimum 4.0 stars with 10+ reviews
Stay involved through your project and check in once it's done
What we stand for

The principles GroundWork runs on

Your info isn't for sale

We will never sell your contact details to a pile of contractors. You deal with us, not a phone full of strangers.

Free should mean free

Homeowners never pay GroundWork. The contractor pays a referral fee, only after you sign — and it's disclosed upfront.

Local, not national

We focus on Oakland County and the area around it. Better to know one region deeply than to pretend to cover everywhere.

Have a project in mind?

Tell us about it. It's free, there's no obligation, and you'll hear back within a business day.

Start My Free Consultation