GroundWork is a free, local contractor referral service built on a simple idea: homeowners deserve vetted pros and an honest process — not their phone number sold to the highest bidder.
GroundWork is a residential construction referral service serving Oakland County, Michigan. When you have a project — a new roof, a kitchen remodel, a finished basement, an HVAC replacement — we match you with vetted local contractors, line up 2–3 competing bids, and stay involved through completion. It's free for homeowners. We're paid a referral fee by the contractor, only after you sign a contract, and it's always disclosed upfront.
We're not a national directory and we're not a lead marketplace. We don't sell your contact information to a list of contractors who then race to call you. You work with us, we bring vetted options to you, and you decide — with no pressure and no obligation.
Finding a good contractor is one of the most stressful things a homeowner does — and the existing options don't make it easier. Big lead-generation sites sell a single request to several contractors at once, so a quick search turns into a week of calls and texts from people you've never spoken to. And once the introduction is made, you're on your own.
GroundWork was built to fix both problems. We do the legwork of sourcing and vetting contractors so you don't have to gamble on a stranger from a search engine. We keep your information private. And we don't disappear after the handoff — we check in while the work is underway and again once it's done. The goal is simple: make hiring a contractor feel less like a risk and more like having someone in your corner.
We will never sell your contact details to a pile of contractors. You deal with us, not a phone full of strangers.
Homeowners never pay GroundWork. The contractor pays a referral fee, only after you sign — and it's disclosed upfront.
We focus on Oakland County and the area around it. Better to know one region deeply than to pretend to cover everywhere.
Tell us about it. It's free, there's no obligation, and you'll hear back within a business day.
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